L'Oréal Paris Préférence Permanent Hair Colour - 5.21 Cool Iridescent Light Brown

L'Oréal Paris Préférence Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula for lasting, multidimensional colour. With a high concentration of dyes, Préférence provides 9 weeks of fade-defying* and multidimensional colour, respecting the hair’s natural highs and lows, for a look that is radiant, luminous and lasting. It’s suitable for all hair textures, offering fade-defying colour* and multidimensional shine and 100% grey coverage**. FADE-DEFYING COLOUR Préférence has a high concentration of high-tenacity dyes that penetrate hair fibres for 9 weeks of fade-defying colour*. LIQUID GEL TECHNOLOGY Formulated with an innovative oil-in-gel formula, Préférence perfectly coats the hair so that light bounces back for an even, natural shine. The innovative Liquid Gel Technology locks in the dyes to accentuate reflections, revealing multidimensional colour with intense radiance. The bonus: this new formula doesn’t drip for an easy, mess-free application at home. *Consumer test except for copper/red shades. ** Instrumental tests on grey hair swatches before and after using Préférence.